Events

The Culture Advantage - Developing Talent For Competitive Success

Discover how to build a leadership culture that fuels growth.

This interactive masterclass will focus on empowering leaders to align organisational culture, leadership, and talent development with their business strategy. By identifying key strategic roles and fostering core competencies, participants will gain actionable insights to drive sustainable growth and competitive advantage.

We will examine the case "Netflix: Leading with a Unique Corporate Culture", prompting participants to reflect on:

• Netflix’s policies and corporate culture
• Key elements behind Netflix’s success
• Advantages and risks of adopting a similar culture

Through this case, we will explore how culture can be a strategic asset. You’ll gain fresh perspectives on how leadership values, decision-making norms, and talent policies can align with your strategy, and how to tailor them to fit your unique environment.

Participants will have the option to stay overnight at Johnstown Estate and attend the company visit to Breedon Cement in nearby Kinnegad the following morning where plant manager Garrett Ghee (ALP 2022) and his colleagues have been successfully implementing significant cultural change within a traditional industry sector.

Professor Alejandro Moreno-Salamanca is a Senior Lecturer in Managing People in Organisations at IESE. Previously, he served as Dean of INALDE Business School in Bogotá, Colombia, where he was also a professor. Over the past 15 years, he has been a visiting professor at various business schools across Europe and Latin America.

With more than 25 years of managerial experience at companies such as AC Nielsen, Andean Bank, and Liberty Mutual Group—where he received the Chairman’s Award in 2005—Alejandro also serves on several boards for both profit and non-profit organisations in Colombia.

He holds a PhD in Management from IESE and an Executive MBA from INALDE. His research focuses on business purpose and humane leadership. His recent book, Hacia un libre mercado humanista, explores the future of capitalism. Alejandro is also a founding member of FAMOF, an NGO dedicated to family enrichment in Colombia.

Location

The Johnstown Estate, The Johnstown Estate, Johnstown, Enfield, Co. Meath, A83 V070, Ireland