Can you take your Customer Experience too far?

Thursday, 15th April 2021, 11:00 AM


Alumni Module Masterclass 

On April 15th, we are delighted to welcome back Professor Joe Pons to facilitate a Masterclass on "Can you take your Customer Experience too far?" 

Professor Pons will host a lively case discussion that explores the relevance of digital marketing for generating offline sales. 

Using the Purple Innovation case study, you can expect to change your mind back and forth on this key business issue through a robust strategic discussion. 

The end goal is to enable you to make a more informed decision. Sound decision making is at the heart of good leadership. 

Purple Innovation is a company that started out in the Direct-to-Consumer mattress space. 

After a successful launch and IPO in late 2018, the case finds the company considering whether the time has come to change strategy and sustain its growth by partnering with traditional retailers. 

The case reflects the dilemmas facing market challengers as their leaders look to implementing growth agendas beyond the initial period of success.
This Masterclass will help you to reflect on the leadership dilemma of how your "digital" mindset must be made to coexist with more traditional ones. 

Join us on Thursday 15th April from 11am to 1.30pm for an insightful discussion. 

11.00 am:  Informal "Meet & Greet" 

11.15 am   Breakout groups discussion on the Purple Innovation Case Study

12.00 pm  Group discussion with Prof Joe Pons

13.30 pm  Finish